1. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be

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1 The Process Of Deciding Which Markets To Invest In And Pursuing Is Market Selection One Of The Major Criteria To Be 1 (39.83 KiB) Viewed 15 times

1. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kept in mind while doing a market selection is the growth potential of the market that is what is the potential for a company's revenue to grow by investing in a particular market. Market Selection is very critical in the financial sector and involves Segmentation, Targeting and Positioning. Discuss this statement and indicate their interrelationships among the constructs. 2. Without doubt, services have grown dramatically in recent years. As the share of services is growing rapidly in the world economy, one thing is clear: Services are becoming more and more important. Today, they make up already more than 65% of the gross world product. In developed countries, the service sector contributes more to economic growth than any other sector. However, all services have certain characteristics in common. Discuss extensively the four unique characteristics of services that make them unique and different from goods and four strategies each to overcome these characteristics?