One of the most challenging concepts in marketing, is the understanding of why financial service customers do what they

[answerhappygod]

One of the most challenging concepts in marketing, is the
understanding of why financial service customers do what they
do or don’t do. But such knowledge is critical for marketers
since having a strong understanding of buyer behavior will help
shed light on what is important to the customer and also suggest
the important influences on customer decision-making. Using this
information, marketers can create marketing programs that they
believe will be of interest to customers. As you might guess,
factors affecting how customers make decisions are extremely
complex. Buyer behavior is deeply rooted in psychology with dashes
of sociology thrown in just to make things more interesting. Since
every person in the world is different, it is impossible to have
simple rules that explain how buying decisions are made. But those
who have spent many years analyzing customer activity
have presented us with useful “guidelines” in how someone
decides whether or not to make a purchase a financial service.
So understanding consumer purchase behavior involves not only
understanding how decisions are made but also understanding the
dynamics that influence purchases. There are many factors that can
affect this process as a person works through the purchase
decision. The number of potential influences on financial consumer
behavior is limitless, discuss extensively four of these key
influences.