Read the choices in table 1 and 2 and based on your preferences discuss the main questions given at the end. Table 1 Pos

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Read The Choices In Table 1 And 2 And Based On Your Preferences Discuss The Main Questions Given At The End Table 1 Pos 1 (137.44 KiB) Viewed 19 times

Read the choices in table 1 and 2 and based on your preferences discuss the main questions given at the end. Table 1 Positioning/Marketing Price The leading brand of coffee shop - heavily advertising on TV for 20 years - well known and recognized $5.30 Coffee shop makes- authentic coffee beans from Brazil and Ethiopia - Best coffee in the town $5.00 A coffee shop that gives ALL profits to charity. $4.60 Local Coffee shop- 'help support the local community' $4.30 A coffee shop not known of any reasons or does not have positioning $3.20 Positioning/Marketing Price The leading brand of Shoes - heavily advertised on TV for 20 years - well known and recognized $199 Imported high quality shoes from Italy $170 A shoes brand that gives ALL profits to charity. $155 Local shoes brand- 'help support the local community' $140 A shoes brand that is not known for anything specific and does not have positioning $89 Task: First think about your preferences and reasons by answering the following three questions Which would be your most preferred coffee shop? (assume that they are all located close to your home/office). • Is your preference predominantly based on positioning/marketing or price? How does your preference with respect to coffee shop compare with your preference regarding shoes? Why? Then, based on the above questions, discuss the following in 100-120 words: To what extent is price the only aspect of consumer's perception of value? Compare the two product categories/brands in your response. Write your answer on this page Coffee Shop A B D E F Table 2 Brand of Formal Shoes A B D E F