Uurisider The Following Data Click The Icon To View The Data Requirement Compute The Customer Lifetime Value For Cust 1 (17.94 KiB) Viewed 11 times
Uurisider The Following Data Click The Icon To View The Data Requirement Compute The Customer Lifetime Value For Cust 2 (31.61 KiB) Viewed 11 times
uurisider the following data: Click the icon to view the data.) Requirement Compute the customer lifetime value for Customer 421 based on the data above for the first six years of the customer relationship. Costs (₂) were incurred to promote customer retention to a rate of 0.8 in years 1 through 6. Next calculate the discounted net cash flows for each year and in total. (Round all amounts in your calculation to four decimal places, XXXXXX) Discounted t net cash flows 1 2 3 4 5 6 Total
Data table Initial acquisition cost n = number of years retained r = retention rate for each of the n years retained Cost of capital M₁ = margin from customer in year t M1 M₂ M3 MA M5 M6 C1 C2 C3 CA C5 C6 Customer $400 6 0.8 0.2 $210 380 355 310 385 410 40 30 30 30 20 20
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