ICC Integrated Communications Company Perspective Objectives Measures Targets (2022) Stewardship Increase Smartphone Sal
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ICC Integrated Communications Company Perspective Objectives Measures Targets (2022) Stewardship Increase Smartphone Sal
Company Perspective Objectives Measures Targets (2022) Stewardship Increase Smartphone Sales Offset Advertising Costs +1.5% of global shipments 5% of purchasers (Financial Strength into Perpetuity) Vision Statement Deliver the highest caliber mobile technology and services to a global audience. Number of smartphones sold Percent of users returning through direct channel after first purchase. Increase the profit margin on premium data services Average session duration to purchase Bigger Margin on Premium Services At least 3.2% margin Customers Enhance customer shopping experience Maintain the lead in online sales and increase gap between r 25% (A uniquely satisfying experience) Build Brand Loyalty Number of returning users with a purchase Process Develop a next-gen smartphone Incorporate sustainability practices in manufacturing (Efficient and effective Operations) Time to market with first product Reduce waste from smart device production Launch by January 2023 Reduce by 10% 95% People and Learning (Be a great place to work) Train sales team in new sales platform Percentage of sales staff with certificate of completion Improve employee benefits options Add vision and dental services 70% election by EOY
ICC Integrated Communications