Marketing Class Answer every question please and thank you because it is apart of one question. When Nike segments the m

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Marketing Class
Answer every question please and thank you because it is apart
of one question.
When Nike segments the market for athletic shoes, what types of
variables is it using? Why are these variables appropriate?
Is Nike using a differentiated, an undifferentiated, or a
concentrated strategy for targeting buyers of athletic shoes?
Explain your answer.
How should Nike assess competitors that market to the segment of
consumers who buy high-performance running shoes such as the Zoom
Vaporfly?