Stan, considering expansion (offering streaming services) into either New Zealand or the United Kingdom (UK) 1. Based

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Stan, considering expansion (offering streaming
services) into either New Zealand or the United Kingdom
(UK)
1. Based on their respective levels of
international competitiveness in your client's industry, which of
the two countries would be most advantageous for the firm's
international expansion? Justify your answer using relevant theory,
models or concepts.
2. Based on the competitive pressures that your
client is likely to face in its expansion, which strategy would be
most appropriate for expansion into your chosen target market
(country)? Justify your answer using relevant theory, models or
concepts.
3. Is establishing a wholly-owned subsidiary
through FDI an appropriate way for your client to enter the chosen
target market (country)? If not, what alternate entry mode is best,
and why? Justify your answer using relevant theory, models or
concepts.