1. Suppose that you are contributing to the launching of a new TV generation for Samsung. Describe and briefly discuss t
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1. Suppose that you are contributing to the launching of a new TV generation for Samsung. Describe and briefly discuss t
1. Suppose that you are contributing to the launching of a new TV generation for Samsung. Describe and briefly discuss the following points: a) Market segmentation (identify 3 to 4 segments) b) Environment (who are your competitors?) c) Promotion/ Communication strategy (for example: how to promote, which media to use, fit promotion to each market segment selected above)
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