Imagine that you are the owner of “Talking Masks Company” which
produces special cards with amusing messages printed on for
birthday, engagement and wedding parties. You have realized that
your sales became stable and a mature structure occured in the
market. All the competitiors have their own client
portfolio. Please write down your company’s status
according to Product Life Cycle (PLC) and please list which
marketing types, pricing strategies, promotional activities in
order to continue your company’s profitability and protect the
customer portfolio.
Imagine that you are the owner of “Talking Masks Company” which produces special cards with amusing messages printed on
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