How important is it for the i-basket to measure and incorporate a customer’s social value on top the standard lifetime v

[answerhappygod]

How important is it for the i-basket to measure and incorporate
a customer’s social value on top the standard lifetime value? Can
you think of other companies or industries where CLSV is
particularly relevant?
What did you make of -basket’s way of measuring the k-factor to
account for social influence? Would you approach a different way?
Why?
How do you see the Covid-19 pandemic as affecting the prospects
for online grocery firms? If so, how? More specifically, will it
make the customer value relevant as compared to the customer
lifetime value?