Question B1 (a) Explain, with the use of examples, the stages of the new product [10] development process. (b) [10] Eval
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Question B1 (a) Explain, with the use of examples, the stages of the new product [10] development process. (b) [10] Eval
Question B1 (a) Explain, with the use of examples, the stages of the new product [10] development process. (b) [10] Evaluate the importance of CSR and marketing ethics when developing new products. Give examples to help explain your answer.