Topic: Marketing Plan Task Details: The students are expected to analyse the external and internal environments (SWOT),

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Topic Marketing Plan Task Details The Students Are Expected To Analyse The External And Internal Environments Swot 1 (251.37 KiB) Viewed 251 times

Topic: Marketing Plan Task Details: The students are expected to analyse the external and internal environments (SWOT), identify a relevant strategy (S-O, W-O etc.), identify and describe a target market, and develop a suitable new product or new services for the company to introduce for this target market. Each group has to nominate a company (the client) for this plan. The list of the company is as follow (choose on company only) 1. Who give a crap: https://au.whogivesacrap.org/ 2. Pet Circle: https://www.petcircle.com.au/ 3. 28 by Sam Wood: https://28bysamwood.com/ 4. Sendle: https://www.sendle.com/ Groups need to base their marketing report on appropriate theory and other relevant current market information where possible. Groups should support their report with the text and a minimum of EIGHT (8) other academically relevant and acceptable sources. These may include academic journal articles, research reports and industry analyses, but groups need to be aware of the validity of sources e.g. an unsupported newspaper article may not be considered valid. Suggested Structure: Executive Summary, half a page summary contains the key findings of the report. Section 1: Introduction and background to the company 0 Introduction to the task, definition, purpose and value of a SWOT analysis for organizations. 0 Introduction to the company being analysed - including e.g. RELEVANT history, current market and product lines Section 2: Analysis of the marketing environments (external and internal environment) and present the summary in SWOT table