- 6 When Planning A Sponsorship Or Event Marketing Program The Final Essential Ingredient Or Step Is To A Identify The 1 (22.19 KiB) Viewed 14 times
6) When planning a sponsorship or event marketing program, the final essential ingredient or step is to: A) identify the
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6) When planning a sponsorship or event marketing program, the final essential ingredient or step is to: A) identify the
6) When planning a sponsorship or event marketing program, the final essential ingredient or step is to: A) identify the competition B) differentiate the sponsorship or event. C) qualify prospects D) track results. Answer: 7) In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand? A) Festival and fair B) Sports-related events C) Entertainment-related events D) Causse-related events Answer: