please type the answer by computer, so i can see it
clearly, thank you!!!
It is about : International Business
Bodyguard Ltd. was founded in Hong Kong in the year 2020. It
makes surgical masks for retailers in Hong Kong, such as personal
care stores. It has been selling well in North America and Canada
since 2021, because to its unique Chinese pattern printed on the
masks. Bodyguard uses a same marketing strategy over the world.
Bodyguard just signed a contract with a Vietnamese vendor to
increase its production capacity. Bodyguard's bosses, on the other
hand, have heard that the vendor employs sweatshops, which are not
acceptable in Hong Kong. Sweatshop work provides a source of income
for Vietnamese women, who can earn higher salaries than in many
other jobs, allowing them to provide food, nutrition, and education
for their children. Vietnamese people choose to labor in
sweatshops.
Question: (please answer the question more
details)
1(a) Identify
any 2 advantages of standardized
marketing. Explain each identified advantage with an example
from Bodyguard’s case.
1(b) Explain
the 3 pricing strategies that Bodyguard
Ltd. could adopt in Canada with an example for each pricing
strategy from Bodyguard’s case.
1(c) Explain
the 2 approaches in handling ethical
dilemma – relativism and normativism. What would be the
ethical standard of Bodyguard and would Bodyguard enter into a
contract with the vendor in Vietnam if Bodyguard’s managers
are taking each of these two approaches? Explain
respectively.
please type the answer by computer, so i can see it clearly, thank you!!! It is about : International Business Bodyguard
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