Fastest Motors is an emerging automobile manufacturer in the
two-wheeler category. They already have gained a substantial market
share in international market. Now they plan to launch their range
of bikes in India. They have aggressive plans to set up a dealer
network in both metros and non-metros. They are also eyeing the
rural market in India. They plan to launch bikes for all the income
groups of the society. They plan to launch bikes at the starting
price of Rs. 40000 in the basic category, bikes priced
between Rs 60000- 80000 for the executive segment and premium bikes
priced from Rs 1 lac – Rs 2 lacs for the upper segment.
They have decided to select the channel partners on various
thoughtful parameters like their educational background, financial
position, image in the market, and the relevant business
experience. They generally wanted people from the automobile
background. As an exception for Londonpur, they choose Mr. Ram
Clinton who is a distributor for a leading FMCG brand. Mr. Ram
matched all the requirements of the company except the automobile
experience. He accepted this challenge and decided to take the help
of a consultant who could establish the sales department for his
dealership.
Now imagine that you are a leading sales and distribution
consultant and Mr. Ram Clinton has approached you to establish the
sales department and establish a cost effective distribution
channel for his new dealership.
If the firm sales forecast is 125 million, Annual Sales
forecast productivity is 5 million, attrition rate is 20%, and then
how many salesperson should be ideally recruited. – 5
marks
Fastest Motors is an emerging automobile manufacturer in the two-wheeler category. They already have gained a substantia
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