For the major report, you must select ONE of these industry categories. You then select ONE company operating in this in

[answerhappygod]

For the major report, you must select ONE of these industry
categories. You then select ONE company operating in this industry.
I encourage you to consider a company operating in
Australia.
You research the macro forces which may affect the industry and
also any micro forces pertinent to the company.
Analyse the industry and company in terms of macro and micro
forces.
You can select some macro or specific micro forces may be more
relevant to YOUR industry and YOUR company.
Look at whether the company is responding to these or
anticipating these changes. You can conclude and give a
recommendation/s on what the company needs to do based on your
earlier report and research.
CHOOSEN CATEGORY: PET FOOD (DOG FOOD)
You can elect to do one element WITHIN a category for instance
dog food only with the pet food option. While some macro forces may
be global, do not try to cover different activities of the company
in different countries, this is too complex. Just focus on the ONE
country in this case Australia.
The focus on this assignment if you view the marking guidelines
- relates to determining through research the major forces
affecting the category or industry, and any micro elements specific
to the company. You can then analyse if the company is responding
to these forces - in some instances the company may already have
adjusted and taken into account these elements. In some instances,
you may perceive the company has under-estimated or not accounted
for these forces in its behaviour. It is best to analyse the last
year or two - do not be going back five years as things change too
much.
You finish off after the conclusion with some recommendations.
It may be the company should continue responding as it has; it may
be the company needs to address an issue you have
highlighted.
NEED INFOMATION REGARDING THESE HEADINGS:
Industry overview
Key macro forces
Overview of key micro forces that affect the
company
What the company is doing to respond and anticipate
these micro forces
Conclusion
Recommendations what the company could do better or may
need to adresss