Stacey recently noticed that Coca-Cola bottles had shrunk in
size from 450ml to 390ml. However, the price had remained the same.
Which consumer behaviour theory predicts that Stacey will be
dissatisfied with the change in bottle size?
Group of answer choices
Equity theory
Balance theory
Input-output theory
Equality theory
Fair exchange theory
Stacey recently noticed that Coca-Cola bottles had shrunk in size from 450ml to 390ml. However, the price had remained t
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