- Comprehensive Cases With Real Data Case 3 1 Bank Of America Leading The American Way Spss Excel Bank Of America Headqua 1 (112.52 KiB) Viewed 31 times
- Comprehensive Cases With Real Data Case 3 1 Bank Of America Leading The American Way Spss Excel Bank Of America Headqua 2 (22.35 KiB) Viewed 31 times
COMPREHENSIVE CASES WITH REAL DATA CASE 3.1 BANK OF AMERICA Leading the American Way SPSS Excel Bank of America, headquartered in Charlotte, North Carolina, šte Benc at America Investment Services, re.) . The Private Bank, Family SPSS Data File Excel Data File hergest bank holding
company in the United States, by asses, and the Wealth Adisors, Columbia Management Group, and Banc of Americe second largest bank by market capitalization. BankAmerica began as Specialist the American Bank of Italy. which was founded in 1904 by Amades Bank of America has recently spent 56/5 million building its US Gannini, and Sank of America still operates under Federal Charter investment banking business and is looking to become one of the top 13044, which was granted to Giannini on March 1, 1927. The bank fie inestment Benis worldwide. Bank of America aiready has excelent as its roots in two former banks: NationsBank and the San relationships with the corporate and financial institutions world. These Francisco-based BankAmerica. The two merged in 1998 and assumed the name Bank of America. At the time, the merger was the largest relationships, as well as a balance sheet that most banks would kill for are the foundations for a lofty ambition bank acquisition in history. Bank of America acquired Countrywide Financial in 2008, giving the bank a substantial maricel share of the International Operations mortgage business. Bank of America acquired Merrill Lynch & Co. in Bank of America's Global Corporate and investment Banking spans the 2009. This acquisition made Bank of America the largest financial globe with divisions in the United States, Europe, and Asia. The US. Services
company in the world headquarters are located in New York, European headquarters are Bank of America caters its services to individual consumers, small based in London, UK and Asia's headquarters are based in Hong Kong and midsize businesses, and large corporations with a full range of Bank of America generates 90 percent of its revenues in its banking, investment, asset management, and other financial produkt domestic market and continues to buy businesses in the United States and services. As of 2011, Bank of America serves clients in more than the core of Bank of America's strategy is to be the number one bank 150 countries and has relationships with 99 percent of the U.S. in domestic market. It has achieved this through key acquisitions Fortune 500 companies and 83 percent of the Fortune Global As a result of its mergers and acquisitions, Bank of America is now the 500 companies. This publicly traded corporation provides a diversified largest issuer of credit debit and prepaid cards in the world based on range of financial and risk management products and services both total purchase volume, as well as the largest consumer and small domestically and internationally through four market segments: business bank in the United States Global Consumer & Small Business Banking. Global Corporate & Investment Banking, Global Wealth & Investment Management and Competition International On a national and international level, Bank of America's main compe tition consists of Citigroup. Wells Fargo, and JPMorgan Chase & Global Consumer and Small Business Banking
Company. However, Bank of America also encounters fierce compete Global Consumer and Small Business Banking (GC85B8) is the largest tion from regional and local banks all over the country. division in the
company, it deals primarily with consumer banking Marketing Issue and Marketing Research and credit card issuance. The acquisition of FleetBoston and MONA significantly expanded its size and range of services, generating With Bank of America representing so many customers, it needed to about 50 percent of the
company's total revenue in 2007 provide a wide range of services to meet their needs Bank of competes directly with the retail banking divisions of Citigroup and Americas Innovation and Development Team 080 Teamt realized that JPMorgan Chase. As of 2011, the GC&SBB organization includes the customers wented different things when it came to banking other more than 6,100 retali branches and more than 18.700 ATMs across than the traditionally designed bank branch. Therefore, Bank of the United States America conducted a study to understand is consumers, their festyles, and potential for customer segmentation in terms of invest Global Corporate and Investment Banking ment products and service needs. The questionnaire used follows and The bank's investment banking activities operate under the Merril the date Sie is provided on the Web site for this book. The outputs Lynch subsidiary and provide mergers and acquisitions advisory and the analyses of this study should help Bank of America carve its underwriting, capital markets, as well as sales and trading in fined growth plan and its successful implementation income and equities markets. Its strongest groups include Leveraged
Questions Finance, Syndicated Loans, and Mortgage Backed Securities. It has Part 1 One of the largest research teams on Wall Street 1. Discuss the role that marketing research can play in helping Bank Global Wealth and investment Management of America formulate sound marketing strategies. Global Wealth and Investment Management GWM manages assess of institutions and individuals. It is among the 10 largest U.S. wealth 2. Management would se to further expand Bank of America's managerstranked by private banking assets under management in market share in the consumer market. Define the management- counts of $1 million or more as of June 30, 2010). GWIM has fue decision problem primary lines of business: Prernier Banking & Investments including
3. Define an appropriate marketing research pralem based on the management-decision problem you have identified. 4. Formulare an appropriate research design for investigating the marketing research Groblem that you have defined in Chapte: 2 5. Use the Internet to determine the market shares of the maos banks for the last calendar year. 6. What type of syndicated data will be useful to Bank of America?