Overview: Volkswagen—the world’s 2nd largest automaker (Toyota is #1) with its VW, Audi, Bentley, Porsche, and Lamborghi

[answerhappygod]

Overview: Volkswagen—the world’s 2nd largest
automaker (Toyota is #1) with its VW, Audi, Bentley, Porsche, and
Lamborghini brands—by itself plan to launch 50 EV models and
achieve annual EV sales of three million units by 2025. However,
despite potential bumps in the road, Tesla continues its journey
from upstart niche to full mass-market brand. It is further
diversifying its vehicle portfolio with self-driving EV semi-trucks
and the new Cyberstruck slated for 2021—one that promises to
shatter more records for speed, acceleration, range, and
coolness.
Simulated Business Scenario: Since Tesla
started selling automobiles, Zachary, Tesla's CMO (Chief Marketing
Officer) has guided the brand to go further and faster than any
other vehicle startup in history. He has created the image that
Tesla is to cars what Apple has long been to consumer electronics,
with the same kind of innovative products and cult brand following.
With an ever-changing business environment, Zachary is being asked
to create a report detailing a strategy to remain agile and ahead
of the competition
. Questions:
1 -How have technology, natural, and cultural
macro-environmental forces impacted Tesla?
2- What can Zachary recommend in his report to adapt (a
proactive approach) and hold off the competition with Tesla in the
electric car market?