Midwestern Airlines uses a customized system that links big data and marketing analytics to help managers in decision ma

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Midwestern Airlines uses a customized system that links big data
and marketing analytics to help managers in decision making by
anticipating the effects of certain decisions. Currently, the
airline's top managers are tasking the system's computational and
modeling capabilities and advanced marketing analytics to explore
how adding specific new routes will affect its sales and profits.
Midwestern Airlines' system is best described as a(n)
a)
5
b)
c)
d)
9
e)