CASE: FINANCIAL CONSULTING COMPANY CF The company Consultora Financiera CF is dedicated to providing accounting service

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CASE: FINANCIAL CONSULTING COMPANY CF

The company Consultora Financiera CF is dedicated to providing accounting services to local companies. Currently in the city there is another company called The Counter that provides the same service and is considered to be CF's competition. CF's CEO is planning the company's situation for the future. For this, it has the following information:

CF's clients in the last 7 months:





Month

January
February
March
April

May
June
July



Customers

125
132
135
138
147
152
1



The average price of the service in dollars from $ 100

The market
A market study was carried out on 40 companies that are clients and the following data was obtained:

1-. Of the 40 companies, 22 say they prefer CF (Initial State Matrix)

2-. Of 22 who prefer CF 8 say they would switch to another company if they offered a better price

3-. Of the 18 who prefer the company EL accountant, 10 say they would switch to CF if it offered them a better price and other benefits


Information-based:

1-. How much is the potential market for both companies

2-. How will the state of the market for CF be in a year or more from the month of August