Which statement about using sales as an overall measurement of
tactical success is true?
Return on investment and return on marketing investment metrics
consider both sales and expenses.
The relative market share metric views expenses as
investments.
The use of sales numbers is the best way for managers to get a
complete picture of the effectiveness of tactical decisions.
Because of the time lag associated with sales information,
metrics using sales numbers are reserved for strategic level
planning.
Which statement about using sales as an overall measurement of tactical success is true? Return on investment and return
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