THE EFFECT OF BRAND EXPERIENCE ON BRAND RELATIONSHIP QUALITY Hee Jung, Lee, Seoul National University Myung Soo, Kang, H

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THE EFFECT OF BRAND EXPERIENCE ON BRAND RELATIONSHIP QUALITY Hee Jung, Lee, Seoul National University Myung Soo, Kang, H

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THE EFFECT OF BRAND EXPERIENCE ON BRAND RELATIONSHIP QUALITY Hee
Jung, Lee, Seoul National University Myung Soo, Kang, Hansung
University
Please first read the uploaded article; after that, you will
have two tasks for this assignment. 1)Summarize the article in a
logical flow. (10 points) Note: You do not have to be able to
understand the analyzes under the RESULTS section. 2)Based on the
given article and the knowledge, share your personal brand
experience and evaluate its effect on your brand relationship
quality, brand commitment, and brand trust.
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