Due to the change in the media environment, new public relations and sales strategies are being introduced into the hote

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answerhappygod
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Due to the change in the media environment, new public relations and sales strategies are being introduced into the hote

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Due to the change in the media environment, new public relations and sales strategies are being introduced into the hotel industry.

Hotel products with an upscale, luxury position are high-involvement, high-quality products and aim for high positioning service, not popular products.

However, due to changes in the technological environment and changes in the consumer base, popular sales strategies such as live commerce and influencer marketing are on the rise.

Describe your opinion on the positive and negative effects of these changes on the brand identity of high-position hotels.
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