Design a piece of qualitative marketing research that will help the company achieve this goal. Your design should be in

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Design a piece of qualitative marketing research that will help
the company achieve this goal. Your design should be in the form of
a plan, which includes the following headings: 1. Research
objectives; 2. sampling approach;3 Data collection (include a
maximum of three methods of data collection); 4. Data analysis and
5. Possible limitations of your research design (including any
ethical considerations). You must justify your proposed research
design with reference to relevant literature.