Read the Case study TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks f

[answerhappygod]

Read the Case study
TeleBrands is at the forefront of shaping the fast-paced
TV-brands market. Its track record speaks for itself. TeleBrands
has grown from R36 million in annual sales in 1987, to selling over
R900 million annually in 2007. The world leader in TV-branded
products, TeleBrands supplies major retail accounts across the
entire retail distribution spectrum.
TeleBrands is completely integrated, directly controlling every
aspect of its business including manufacturing, marketing, and
retail distribution. With full ownership of products and complete
control over manufacturing, TeleBrands is able to offer the highest
quality goods at the best possible price to ensure complete
customer satisfaction.
TeleBrands works side by side with its retail customers to
create a successful product and merchandising programmes.
TeleBrands’ philosophy is to share the risk with the retail partner
when the retailer takes on a new product. TeleBrands helps
retailers manage their weekly sales and does whatever is necessary
to drive their business with additional joint marketing and
merchandising efforts.
1. Refer to the case study. What do
TeleBrands, the retailers it serves, and television buyers
constitute? (1 mark)
2. Which important need(s) does
TeleBrands fulfill by marketing directly to millions of consumers
and handling order taking and shipping? Mention and define that
need(s)? (2 marks)
3. Refer to the case study. Mention
and explain What is the best description of the type of marketing
channel for consumer products that are discussed above? (2
marks)
4. Refer to the case study. TeleBrands
has had to set up another channel of distribution to handle
returned merchandise. What is this channel called and explain it?
(2 marks)
5. Refer to the case study. TeleBrands
sells to just about any retailer willing to stock the television
product. What marketing strategy does this exemplify? (2
marks)
[Total= 20 marks]