- Content 11276617niew Assignment Introduction And Learning Goals This Activity Will Help You Position Your Product Servic 1 (153.42 KiB) Viewed 59 times
Content/11276617Niew Assignment Introduction and Learning Goals This activity will help you position your product/service in the marketplace. Course Learning Outcomes Addressed Develop product solutions suitable for the omni-channel universe . Assignment Value Activity 1 is worth 6% of the course grade No late submission will be accepted Assignment Instructions 1. Identify the company that you represent and the products/services you are selling. 2. Review the worksheets available for the module 1. Features and Benefits worksheet 2. Value Added Product Selling worksheet 3. Competitive Analysis worksheet 4. VRIO analysis worksheet 5. Perceptual Map 3. Based on the above determine the Product-Positioning Strategy that you will follow 4. Justify your selection using your interpreation of the worksheets Due Date Activity 1 is due in Week 3. Refer to course schedule for date. It also is the deadline of the submission folder,