1 -- > 20 21 Question 25 (1 point) Carefully integrating and coordinating the company's many communications channels to

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1 20 21 Question 25 1 Point Carefully Integrating And Coordinating The Company S Many Communications Channels To 1 (21.9 KiB) Viewed 135 times

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1 -- > 20 21 Question 25 (1 point) Carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its product is? 23 24 1 O IMC 26 27 O corporate communication 29 30 -- dual adaption communication adaption berbagai
24 Question 24 (1 point) 27 - ! Personal selling is - Building good relations with the company's various publics by obtaining favourable publicity, building up a good corporate image, and handling or heading off unfavourable , rumours, stories, and events. 30 True 2018 False
Question 26 (1 point) A pull strategy is promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that "push" the product through the channel. True False