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11 12 ✓ Question 30 (1 point) Frequency is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time. 14 15 True False
Question 19 (1 point) Drop shipper - An intermediary that gives orders and payment from the customer, then arranges to have the merchandise shipped to the customer indirectly from the supplier True False Question 21 (1 point) Vertical conflict occurs among firms that perform the same function at the same level of the channel. True False