Carefully read Ford Fiesta Case, and briefly discuss the following questions in a word file: 1. Appraise Ford’s marketin

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answerhappygod
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Carefully read Ford Fiesta Case, and briefly discuss the following questions in a word file: 1. Appraise Ford’s marketin

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Carefully read Ford Fiesta Case, and briefly discuss the
following questions in a word file:
1. Appraise Ford’s marketing strategy for the Fiesta in the U.S.
against the challenges it seeks to overcome.
2. How is the Fiesta Movement performing by the metrics reported
in the case? Should other metrics have been used?
3. Is the campaign under control? What are the controls?
4. Are you satisfied with the reach of the campaign?
5. What is your advice to Chantal Lenard? Stay the course or
make material changes?
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