Chapter 7 describes several different expansion options for
horizontal growth into international markets. Pretend that you
are the CEO of a finance company and are considering expansion
outside of the United States.
What things must you consider?
Which market(s) would you consider first?
Which international entry option would make the most sense?
How might your area of study Finance be different in an
international setting?
Chapter 7 describes several different expansion options for horizontal growth into international markets. Pretend that y
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