Exercise 2: Market and Logistics This exercise requires you to use your improvisation and analytical capabilities. You w

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Exercise 2 Market And Logistics This Exercise Requires You To Use Your Improvisation And Analytical Capabilities You W 1 (45.58 KiB) Viewed 46 times

Exercise 2: Market and Logistics This exercise requires you to use your improvisation and analytical capabilities. You will have to work together and discuss the steps that will have to be taken and allocate the different roles in order to arrive at a good solution for the exercise. You have to start by choosing 4 products that are essentially different from each other. To make the choice of products easier, you can choose one product from each of the following 4 groups. A. Non-durables 1: Foodstuffs: Ben & Jerry's, Mars Bar, or ct cheese 2: Cosmetics: Suntan lotion, Rituals, or nail varnish B. Durables 1: ICT sector: PlayStation, laptop, or TomTom 2: Automotive sector: Car, E-bike, or scooter Question 2 (30 Marks) 1) The 4 products are in different categories. Use sources to determine which category the products are in (14 Marks) a. State whether they are mass-produced products or products made for individual customers. b. State whether a push system or a pull system is used to drive the flow of goods. c. State the target groups the products are aimed at. d. Describe the breadth and depth of the assortment. MEC_AMO_TEM_035_02 Page 3 of 14 Principles of Logistics BUSS-B-2001 - Fall-2021-CW 1 (Assignment) - QP 2) Work out the marketing mix for the four areas below and use graphics and sources for this. (16 Marks) a. The product b. The pricing. c. The place. d. The promotion