- The Scenario Congratulations You Have Just Inherited Your Uncle S Business Which Is A Clothing Store Although The Bu 1 (39.98 KiB) Viewed 19 times
The Scenario: Congratulations. You have just inherited your uncle's business, which is a clothing store. Although the business was successful, your uncle was a "seat of the pants” type of businessman. There was never any sales analysis conducted concerning, eg, determining the effectiveness of promotional policies. You intend to analyze past sales data to gain insight into the business operations. On BB, under the folder Term Project, you are going to find PROJDATA.XLSX file. The data in this file corresponds to a random sample of 100 sales transactions that took place over the previous year. Because all transactions took place during the previous year and all transactions took place on Saturdays, on non-holiday weekends, you are confident that seasonal and cyclical effects are absent from the data. The Analysis: Based on this sample, you seek to answer the following questions: 4. Can multiple regression be used to “profile” a sale and determine whether a customer is spending more or less than anticipated, ie, to predict the amount of a sale given the profile of a sale? a) To answer this question, conduct a regression analysis. b) How does the regression analysis support (or not support) your answers to part 1-4 above? What to do? Apply the statistical tools that you have learned in class, to the above question using Microsoft Excel