Over the course of a customer’s lifetime of reading a weekly magazine priced at $4 per issue, what is the value of the m

[answerhappygod]

Over the course of a customer’s lifetime of reading a weekly
magazine priced at $4 per issue, what is the value of the magazine?
Assume a customer acquisition cost of $12, a retention cost of $0,
printing and distribution costs of $1, an annual retention rate of
77% and an annual discount rate of 2.6%. Assume that price and
non-marketing variable costs remain constant over the customer’s
lifetime of reading the magazine.
Options:
A) 10.05
B) 30.50
C) 73.49
D) 14.20
E) 0.02
F) 261.25