External environment Analysis Social Factor The culture and ways of doing things in society have an impact on the cultur

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External environment Analysis
Social Factor
The culture and ways of doing things in society have an
impact on the culture of a firm in a setting. The population's
shared views and attitudes play an important part in how marketers
at JetBlue Airways Corporation perceive the shoppers of a specific
market and how they style the promotional message for Regional
Airline’s business shoppers.
Population demographics and talent level.
education level, as well as education prevalent in
JetBlue Airways Corporation's company culture (gender roles, social
conventions etc.)
Political Factors
These are critical aspects that will affect JetBlue
Airways Corporation's long-term gain in a highly competitive
country or market. JetBlue Airways Corporation operates
Regional
Airlines in over a dozen countries, exposing itself to a
variety of political environments and government
hazards.
Political stability and the significance of the Regional
Airlines sector in the country's economy
Military invasion is a possibility.
Contractual legal framework for social
control
Protection of intellectual property
Tariffs and trade rules related to services
Favored partners in mercantilism
Antitrust laws as they pertain to Regional
Airlines
Pricing rules – Is there a rating regulatory structure
in place for services?
Technological factor
Technology is rapidly disrupting a wide range of
sectors. This time, the transportation industry could provide a
good example. Over the last five years, the business has been
redesigning at a breakneck pace, leaving established participants
with little time to adapt to the changes.
Now, take a look at the most recent advancements by
these corporation competitors.
The impact of technology on product
provision
Technology's impact on product providing
Impact on value structure in Regional Airlines
business
Rate of technological diffusion
Economic Factors
Impact on Value Structure in Regional Airlines Business
Rate of Technological Diffusion
Macroeconomic parameters such as the interest rate,
savings rate, charge per unit, exchange rate, and economic cycle
indicate the mix of demand and aggregate investment in a
country.
Quality of infrastructure in the Regional Airlines
industry.
Benefits of the host country and the Services sector
inside the explicit country.
Personnel skill level in the Regional Airlines
company.
Question
Please demonstrate the ability to use knowledge of the
external environment in strategic decision making.
How was this course goal/objective demonstrated or
applied in completing this project? Consider using the instructions
for the external environment and the five forces model for the
framework for your discussion.