Choose a brand that competes in the category that you analyze. Second, imagine you are leading a team meeting at the bra

[answerhappygod]

Choose a brand that competes in the category that you analyze.
Second, imagine you are leading a team meeting at the brand
you chose. Your team has been charged with providing the
CEO with a plan for accelerating the brand’s growth. You're
leading this group, and you need to brief your team on the key
issues.
Answer these questions while creating the brief:
Does the brand need to create a new category or sub-category, in
the mold of Aaker?
Does it need an availability that would make Sharp proud?
Are you merely looking to do a focused campaign to address one
problem or opportunity? It’s up to you do
decide.
Cite sources via footnotes along the way and a bibliography at
the end.
A few DON’Ts: Don’t write this like a stodgy case study. Don’t
tell me about the brand’s ancient history or fill it with useless
background. Don’t get sidetracked: this about
developing a growth plan for the brand.