- Below Are The National Market Shares Of Australian Supermarket And Grocery Stores Company Woolworths Wesfarmers Coles 1 (209.98 KiB) Viewed 30 times
Below are the national market shares of Australian supermarket and grocery stores. Company Woolworths Wesfarmers (Coles) Aldi Metcash (IGA) Others Source: IBISWorld (2021) Market Share 37.4% 28.1% 9.8% 6.9% 17.8% (a) Which market structure best describes the Australian supermarket and grocery industry? Why? (1 mark) (b) Describe the barriers to entry into this market. (1 mark) (c) What forms of non-price competition do the firms in this market engage in? (1.5 marks) (d) With examples, explain at least two key strategies that enable these firms to maintain/increase their market share. (2.5 marks)