South by Southwest (SXSW) is a family of conferences and festivals in Austin, Texas. that showcases some of the world's

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South by Southwest (SXSW) is a family of conferences and
festivals in Austin, Texas. that showcases some of the world's most
creative talents in music, interactive media, and film. In addition
to being a major entertainment venue for a week every March, SXSW
is also an increasingly important trade show, an opportunity for
companies to present products and services to potential customers
and business partners. You work for a company that makes music
training equipment such as an electronic keyboard with an
integrated computer screen that guides learners through every step
of learning to play a keyboard. Your manager has asked you to look
into whether the company should rent an exhibition booth at SXSW
next year. Prepare a work plan for an analytical report that will
assess the promotional opportunities at SXSW and make a
recommendation on exhibiting. Include the statement of purpose, a
problem statement for any research you will conduct, a description
of what will result from your investigation, the sources and
methods of data collection, and a preliminary outline. Visit the
SXSW website (www.sxsw.com (Links to an external site.)) for more
information.