In this assignment, you will undertake critical analysis of the difference between a quantitative data collection techn

[answerhappygod]

In this assignment, you will undertake critical analysis of the difference between a quantitative data

collection technique and a qualitative data collection technique used in two separate business research

studies recently published (last four years) in quality journals recognised by the ABDC (Australian

Business Deans Council). The ABDC list is in ABDC Journal List (2019 v12)1.xlsx

This assignment requires you to undertake a holistic assessment of a qualitative research approach in a

study versus a quantitative research approach in another study. You must select a research article that

strictly used a quantitative data collection technique and another that strictly used a qualitative data

collection technique. You should not select study that used a mixed method approach. Substantial loss

of marks will occur for assignment that selects mixed method study and focuses on the qualitative

approach whilst ignoring the quantitative approach (or vice versa). In addition, it is also not appropriate

to use both the qualitative approach and the quantitative approach in the same mixed method study to

address this assignment requirements.

Each data collection technique in your selected research article must match one of the followings:

Quantitative data collection techniques

Mail survey

Online survey

Telephone survey

Face-to-face survey

Qualitative data collection techniques

Interview

Focus group

Participant observation

Section 1: Two articles listed in ABDC

Provide full references and the ABDC journal ranking category (rating A*, A, B or C) of each selected

articles in this individual assignment. Submit a pdf copy of the journals or provide the URL access link if a

pdf copy is not available.

Section 2: Address the following questions in this individual assignment:

1. Analyse the rationale given by the authors for the technique employed in data collection in each of

the business research studies. In your analysis, determine whether the data collection technique is

appropriate in each study

2. Evaluate the differences in data collection procedure and instrument used in each of the techniques

3. What are the advantages and disadvantages reported by the authors in using the respective

technique in data collection? Are there any advantages or/and disadvantages not reported by the

authors? Assess how these disadvantages may negatively impact the study and recommend

strategies to overcome or mitigate the impact from these disadvantages

4. Briefly describe the data analysis techniques used in these studies. Evaluate the differences in data

format and data analysis methods between the studies

5. Critically assess secondary data as a substitute and as a supplement to data collected through the

quantitative and qualitative techniques in the studies