Markaðstofa designed packaging for a new type of yoghurt and will evaluate consumer satisfaction with the packaging.

[answerhappygod]

Markaðstofa designed packaging for a new type of yoghurt and will evaluate consumer satisfaction with the packaging.



A group of consumers was asked to rate the items below on a satisfaction scale of 1-10, where 1 is "very dissatisfied" and 10 is "very satisfied".



The items are as follows:

- The color of the packaging has a weight of 15%

Fonts have a 15% weight

- Font size has a weight of 15%

- Packing material weighs 15%

- The size of the sustainability label has a weight of 30%

- The shape of the yoghurt packaging has a weight of 10%



The average yoghurt received an average of:

7 points for the color of the packaging

5 points for font

6 points for font size

3 points for packaging material

8 points for the size of the sustainability label

10 points for the shape of the yoghurt package.