Shoprite Grocery Store - Marketing Plan Define clear objectives that marketing efforts should directly achieve that incl

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Shoprite Grocery Store - Marketing Plan
Define clear objectives that marketing efforts should directly
achieve that include:
Examples:
Ideal Customer:
First, you need to define the kinds of customers you want to
attract.
Demographics
How would you describe them in terms of: Age, Gender, Family,
Income, Occupation, Race
Geographic
Where do you live / work? Do you buy the product near/at work or
home?
Interests
What do they like to watch/read/listen?
Where do they watch/read/listen to it?
What other interests do they have?
What are their thoughts on this product category?
Competition:
Answer these key questions on how you stack up against your
competitors.
Value Proposition:
The following is a simple framework for
All you marketing efforts should seek to communicate that this
value proposition in some way.
Tactics:
Following are the most common types of marketing vehicles.
Brainstorm what tactics make the most sense for your situation and
on the first page.
Website
Purpose: Increase knowledge of products
Traditional Advertising (TV, Radio, Newspaper, Magazine,
Out-of-Home)
Purpose: Increase awareness to a broader audience
Online Advertising (SEM, Social Media Advertising)
Purpose: Drive traffic to website
Email Marketing
Purpose: Develop an ongoing relationship
Social Media
Purpose: Develop an ongoing relationship
Collateral
Increase knowledge of products
Events
Purpose: Engage with customers; Positioning
Sponsorships
Purpose: Positioning
Roadmap:
Finally, use the chart on the 2nd page to outline all your
tactics over the year.