This chapter observes that some marketers find “greener
pastures” when they target low-income people. How ethical is it to
single out consumers who cannot afford to waste their precious
resources on discretionary items? Under what circumstances should
we encourage or discourage this segmentation strategy?
This chapter observes that some marketers find “greener pastures” when they target low-income people. How ethical is it
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This chapter observes that some marketers find “greener pastures” when they target low-income people. How ethical is it
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