A capability that is easy to imitate may provide a sustained competitive advantage if: O It can easily be put to use in
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A capability that is easy to imitate may provide a sustained competitive advantage if: O It can easily be put to use in
A capability that is easy to imitate may provide a sustained competitive advantage if: O It can easily be put to use in a variety of settings It can easily be increased in scale It is more valuable in conjunction with rare complementary assets held by the firm It is more valuable in conjunction with rare complementary assets held by another firm
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