Question 1 (Marks: 30) As a marketing consultant you are tasked to compile marketing proposal o

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Question 1
(Marks:
30) As a marketing consultant you are tasked to compile
marketing proposal of 400 – 650 words for the new business,
ShopriteX of the Shoprite Group. Include the following in your
report:  Introduction  Body a) Compile a market
segmentation for ShopriteX. b) Determine how the
ShopriteX customer base should be targeted according to the
segmentation your compiled. c) Explain which market
position ShopriteX should take considering your recommended
segmentation and targeting.  Conclusion
You are required to conduct additional research and use at least 2
source excluding your prescribed textbook, to compile this
proposal. Use theory to guide your writing and relevant examples to
substantiate discussions.
Question 5 Rubric Poor Accomplished Excellent
Total Structure of report and
clarity of writing  Introduction and conclusion present
but do not introduce or conclude effectively.  Ideas
mixed between paragraphs with poor logical flow. 
Meaning of each sentence can be ascertained.  Clear
introduction and conclusion present.  Logical flow of
paragraphs.  Meaning of each sentence is
clear.   Focused introduction and
conclusion.  Introduction outlines the problem
well.  Logical flow of paragraphs.  Writing style is
clear and to the point.  /5 0—1 mark
2‐3 marks 4‐5 marks Theory  Limited theoretical
aspects included (30%).  Limited substantiation with approximately
30% of statements substantiated (examples/references).  Limited
depth and breadth of argument.  Limited evidence of synthesis. 
Student exhibits insight into theory (50%). Argument needs more
support.  Half the statements are substantiated
(examples/references).  Some evidence of deep argument.  Some of
the main aspects suitably highlighted.  Thorough knowledge of
theory through research and analysis.  Majority of
statements are substantiated (examples/references).  Comprehensive
answer with evidence of an argument that bears substance, breadth
and depth.  Excellent extraction of and support for the /12
21; 22; 23

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The Independent Institute of Education (Pty) Ltd 2022 Page 4 of 5
main theoretical aspects. 0‐4 marks 5‐8 marks
9‐12 marks  The student fails to substantiate arguments
made in relation to the theory applicable to ShopriteX.  Little or
no additional research is evident, or the research that is included
misses the point of the assignment instruction.
 The student substantiated certain arguments made in relation to
the theory applicable to ShopriteX.  The points raised are
adequately substantiated with theoretical content. 
Although it is evident that the student used additional readings,
it was not done extensively enough to substantiate points and could
be improved upon.  The student made
well‐established points on arguments made in relation to the theory
applicable to ShopriteX.  Careful consideration is given to the
context of the case based on the sources used and the utilising of
these sources within the context Shoprite  The points raised are
clearly substantiated with theoretical content and showcases
significant effort on the part of the student.
/10 0‐ 3marks 4‐‐7 marks
8‐10 marks Use of sources  Poor use
of sources with little to no evidence of appropriate wider reading.
 Acceptable use of sources with some evidence of appropriate wider
reading.  Excellent use of academic sources with clear evidence of
wider reading. /3 0—1 mark 2 marks
3 marks TOTAL /30 Question 2

(Marks:
20) Since ShopriteX has a new business model, current and new
employees of the Shoprite group will require training and
development to ensure high performance. In your own words, provide
an outline of all the methods and techniques used to delivery
training and development programmes available to the Shoprite
group. Provide relevant examples to support your
discussion. Marking scheme: Discussion of
training / development method or technique 10
marks Relevant examples provided to substantiate
discussion 10 marks 21; 22; 23


2022 ©
The Independent Institute of Education (Pty) Ltd 2022 Page 5 of 5
Question 3

(Marks:
30) From the above Case study, it is evident that Operations
management has evolved over the years and is continuously adapting.
The Shoprite Group is at the forefront of innovation, and they are
embracing change. Q.3.1 Identify principles of
operation management and explain how ShopriteX Operation team
applied them. Note: you are required to provide 2
application point/examples per principle discussed.
(15) Q.3.2 ShopriteX as a group would have to consider ten
strategic operations management decisions in their new business
model. Explain these decisions within the context of ShopriteX (15)
Question 4

(Marks:
20) The Transportation of goods is part of the logistical
activities of an organisation. Big retailers rely on keeping costs
low and providing goods on time. Which transportation method should
Shoprite consider providing them with Produce for their retail
stores? Explain the advantages and disadvantages of Rail, Road and
Air. And then recommend a transportation method you find suitable
for Shoprite.