Focus group research conducted shows over roughly half of all parents of teens won't be interested in the Tab. But Ajax

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Focus Group Research Conducted Shows Over Roughly Half Of All Parents Of Teens Won T Be Interested In The Tab But Ajax 1 (29.55 KiB) Viewed 40 times

4th option is none of the above
Focus group research conducted shows over roughly half of all parents of teens won't be interested in the Tab. But Ajax and SS think they do have useful target market profile characteristics which will help craft compelling messages and make wise tactical media decisions. Which of the following is a FALSE description of likely consumers? income could be an important demographic characteristic gender could be an important demographic characteristic O geography (where the parents live) could be an important psychographic characteristic fashion sense could be an important psychographic characteristic