3. Since it was founded in 1994, Amazon has expanded its business from online book sales to online general retailing, au

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3. Since it was founded in 1994, Amazon has expanded its business from online book sales to online general retailing, au

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3. Since it was founded in 1994, Amazon has expanded its business from online book sales to online general retailing, audio and video streaming, e-readers and tablet computers, and cloud computing. Based on the information provided, is Amazon's strategy based upon serving a particular market need or primarily exploiting its resources and capabilities to gain an advantage? Justify your answer.
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