Develop a detail analysis report for the bellow case study. A US manufacturer of food--‐service packaging, a subsidiary

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Develop a detail analysis report for the bellow case study.
A US manufacturer of food--‐service packaging, a subsidiary of a Fortune 500 company, needed help building a plan to drive profitable growth over the next three years. The company enjoyed significant name recognition with customers, particularly with a “green” product line on the east and west coasts. However, a rising tide of imported and domestic knockoffs threatened their industry leadership
A consultant performed a rapid assessment and engaged company leadership in prioritizing the solutions: . Restructure sales territories for better focus on underdeveloped markets . Develop product line extensions to exploit new market opportunities Establish more rigorous distributor performance criteria; cull weak distributors • Overhaul marketing infrastructure to differentiate the brand and generate warm leads . Embed key account prospecting assignments into annual planning Sales Transformation Model DIAGNOSTICS TEAM ENGAGEMENT LEADERSHIP ALIGNMENT EXECUTION Companies with world-class sales and customer service teams routinely: Beat competition in acquiring "share of wallet" at major accounts Successfully launch new products Consistently meet or exceed quarterly sales goals Maintain exceptional margins Penetrate newmarkets successfully Beat industry averagesfor customer retention . . .