39. American company Taco Bell is expanding in the Indian market. Which of the following is not one of the ways in which

[answerhappygod]

39. American company Taco Bell is expanding in the Indian
market. Which of the following is not one of the ways in which the
marketing communications strategy for Taco Bell in the United
States could differ from the marketing communications strategy for
Taco Bell in India?
a. The
ingredients such as beef that Taco Bell uses for its products in
India will be
different from the ingredients it uses for its products in the
United States.
b. The social media
platforms Taco Bell uses in India will be different from the
social media platforms it uses in the United States.
c. Languages
used in ads and on its packaging in India will be different from
the
languages used in ads and on its packaging in the United
States.
d. The endorsers
used for its products in India may be different from the
endorsers
used for its products in the United States.
e. The
advertising appeals used in India may be different from the
advertising
appeals used in the United States.
40. Which of the following is not among the changes in the
American family that are having an impact on consumer behavior?
a. An increase in the
number of American consumers who are living single
b. An increase in the
number of couples who do not have children
c. More
stay-at-home Dads
d. Increase in number
of single-parent family households
e. All of the
above are among the changes in the American family that are
having
an impact on consumer behavior.
41. Based on the Starbucks in
Australia video (Chapter 13 Class Lecture Notes),
which of the following statements is incorrect?
a. Starbucks
initially failed to adjust its menu to meet Australians’ taste.
b. Consumers in
Australia were accustomed to a different coffee culture than
the
Starbucks’ (American) coffee culture.
c. Starbucks has
started to look to customers in large cities in Australia to
stimulate new growth.
d. Starbucks
closed more than two-thirds of its stores in Australia in 2008.
e.
Gloria Jean’s, an
American coffee chain, has been experiencing success in
Australia.
42. Which of the following is not among the reasons that
consumers may post product reviews?
a. They received
an incentive of some kind to post a review.
b. Their loyalty to
the company
c. To
justify/rationalize their purchase decision
d. To show off their
knowledge or product purchase
e. All of the
above reasons are among the reasons that consumers post product
reviews.