7. If consumers in the United States take into account whether the wines they purchase are made in France, Italy, Portug

[answerhappygod]

7. If consumers in the United States take into account whether
the wines they purchase are made in France, Italy, Portugal, or the
United States, and this impacts their wine purchase decisions, this
would be an example of ____ on wine purchase.
a. World brand
effects
b. Country-of-origin
effects
c. Local goods
effects
d.
Region-of-the-globe effects
e. Region-of-origin
effects
8. The ___________ method measures opinion leadership by
tracking person-to-person communications about a product or brand
among members of a community where most people know each other by
name.
a. heuristic
b. key
informant
c.
self-designated
d.
sociometric
e. Klout
9. ________ is defined as the process by which children acquire
the skills, knowledge, attitudes, and experiences necessary to
function as consumers.
a. Intergenerational
brand transfer
b. Normative
family influence
c. Consumer
socialization
d. Shared
shopping experience
e. Parental
socialization
10. Anna volunteers at a homeless shelter in the city where she
lives and contributes to charitable causes when she can. This
results from the fact that, as a child, her family taught her the
importance of caring about others, especially those less fortunate
than her. This kind of influence by Anna’s family is an example of
_____ influence.
a.
Compassionate
b.
Informational
c.
Comparative
d. Normative
e. Cultural