1. Harley puts a swimsuit she saw on Target’s website in her cart when shopping online but decides not to buy it and exi

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answerhappygod
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1. Harley puts a swimsuit she saw on Target’s website in her cart when shopping online but decides not to buy it and exi

Post by answerhappygod »

1.
Harley puts a swimsuit she saw on Target’s website in her cart
when shopping online but decides not to buy it and exits out of
target.com. Later, on Instagram, Harley sees an advertisement for
the swimsuit she decided not to purchase. Which example of
computational advertising is illustrated in this example?
Remarketing
Agenda chasing
Long-tail theory
None of the above
2.
A movie introduces a protagonist who has a friendly personality,
works as a vet helping sick animals, and volunteers on the weekends
tutoring kids. According to ADT, which situation would lead a
viewer to feel most distressed when watching the movie?
If the protagonist has a fulfilling relationship with a kind,
attractive love interest
If protagonist is injured by someone who wants to ruin her
career
If the protagonist decides to advance her career by opening her
own clinic and starts a successful practice
If the protagonist decides she wants to start a program to
educate community members about caring for sick animals they
encounter in nature
3.
While constructing an online dating profile, Wally spends time
editing and selecting photos and gets feedback from several friends
on his bio to ensure he comes across as authentic and intelligent
to potential matches. Which of the following best represents the
behavior Wally does while curating his profile?
Depersonalization
Reinforcement
Richness
Impression management
4.
Eden expects all of her close friends to comment on her
Instagram photos because Eden always comments on their posts. Which
of the following represents Eden’s expectation for her friends to
comment on her photos?
Reciprocity
Absorption potential
Idealization
Editability
5.
A TV commercial appears to show footage from 1998 of a reporter
making accurate predictions about the year 2020. Though the clip
looks and sounds realistic, it is not real and was created using
artificial intelligence. Which of the following best describes the
TV commercial?
Example of a deepfake
Example of agenda chasing
Example of virtual reality
6.
Which of the following best represents a eudaimonic motivation
for watching a film?
“I find that even simple movies can be enjoyable as long as they
are fun”
“I like movies that focus on meaningful human conditions”
“It’s important to me that I have fun when watching a movie”
“My favorite kinds of movies are happy and positive”
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